![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 63 20" xmlns="http://www.w3.org/2000/svg"><path d="M 2.737 13.438 L 2.737 9.43 L 7.024 9.43 C 7.928 9.43 8.633 9.207 9.14 8.763 C 9.657 8.311 9.915 7.644 9.915 6.765 L 9.915 6.739 C 9.915 5.851 9.657 5.188 9.14 4.753 C 8.633 4.309 7.928 4.086 7.024 4.086 L 2.737 4.086 L 2.737 0 L 8.329 0 C 9.783 0 11.039 0.278 12.099 0.831 C 13.167 1.388 13.989 2.169 14.567 3.177 C 15.15 4.185 15.444 5.372 15.444 6.739 L 15.444 6.765 C 15.444 8.131 15.15 9.314 14.564 10.313 C 13.989 11.313 13.167 12.084 12.099 12.631 C 11.041 13.169 9.785 13.44 8.331 13.44 L 2.734 13.44 Z M 0 18.488 L 0 0 L 5.473 0 L 5.473 18.486 L 0 18.486 Z" fill="rgb(255, 255, 255)" height="18.488377445339474px" id="PmGl9mmDY" transform="translate(3 1)" width="15.443520457704416px"/><path d="M 7.321 19 C 6.201 19 5.19 18.847 4.287 18.539 C 3.43 18.254 2.643 17.795 1.975 17.192 C 1.332 16.592 0.831 15.858 0.508 15.043 C 0.158 14.125 -0.014 13.15 0.001 12.17 L 0.001 12.135 L 5.243 12.135 L 5.243 12.161 C 5.243 12.646 5.324 13.062 5.487 13.403 C 5.65 13.744 5.884 14.004 6.186 14.183 C 6.507 14.368 6.873 14.461 7.243 14.452 C 7.854 14.452 8.314 14.264 8.625 13.89 C 8.944 13.506 9.103 12.95 9.103 12.224 L 9.103 0 L 14.576 0 L 14.576 12.259 C 14.576 13.687 14.292 14.905 13.726 15.911 C 13.158 16.911 12.292 17.713 11.247 18.206 C 10.17 18.733 8.861 18.998 7.321 18.998 Z" fill="rgb(255, 255, 255)" height="19px" id="KYO9BColy" transform="translate(18.424 1)" width="14.576310124684067px"/></svg>)
I approached this redesign as a systems-level growth problem, not a surface-level UI update. By aligning behavioral decision science with monetization strategy, I reduced cognitive friction across critical touchpoints—discovery, recovery, and conversion. The result is a friction-optimized product experience engineered to strengthen retention and accelerate revenue velocity.
4
Project Details
Project:
UX/UI Research & Design
Timeline:
June 2025 - Sept 2025
Status:
Production Ready Shipment Version
Mentors:
Kevin Park, Kelly Shoemaker, Chelsea Coe
Overview
I redesigned three high-impact growth surfaces to increase trial starts, reduce churn, and strengthen subscription confidence without adding complexity. All changes are component-level and production-feasible.
Business Impact:
• High acquisition cost
• Early churn
• Trial hesitation
• Weak habit reinforcement
Users felt calm but unsure. That hesitation costs growth-stage products real revenue.
Designing Retention Systems for Headspace
My Methodolgy
1. Homepage Redesign
Led a strategic homepage redesign for Headspace focused on improving activation and subscription conversion. I restructured the information architecture, clarified pricing and plan differentiation, strengthened CTA hierarchy, and introduced earlier trust signals to reduce friction in the decision journey. The result is a conversion-optimized, experiment-ready homepage that aligns brand calmness with measurable growth impact.
Homepage Redesign – Usability Test Results
2. Payment Wall Redesign
Designed a low-friction monetization optimised for rapid conversion by reducing cognitive load, simplifying choice architecture, and accelerating decision momentum within the subscription funnel.
Payment Wall Redesign Projected Impact Based on Behavioral Design Benchmarks:
3. Error Screen Redesign
The original screen acted as a dead end after a failed search, offering no clear recovery path. The redesign introduced curated recommendations, clear messaging, and visible next-step actions that reframed failure as guided exploration. Instead of forcing users to think about what to do next, the system proactively suggested relevant alternatives, reducing hesitation and cognitive load.
Error / Fallback Screen Redesign – Usability Test Results
Presented at the NYIT Winter Show 2025, this project sparked thoughtful discussions around scalability in
digital wellness platforms, transparency in AI driven systems, and the future of multimodal design experiences.
Key Takeaways
This redesign eliminated friction at the moments that matter most — discovery, recovery, and monetization. By aligning the experience with behavioral decision principles and reducing cognitive load, I transformed hesitation points into momentum drivers.
The result is a faster, clearer, and more persuasive user journey that strengthens retention and accelerates subscription conversion transforming engagement into monetization through behavioral decision architecture and strategic funnel engineering.
Team's Comments
The updated experience reduced friction across discovery, search, and monetization—strengthening engagement, protecting retention, and accelerating subscription conversion.
T. Griffith
– Lead Designer @Headspace
Got a project in mind? Tell me about it
Hi, I’m Priyam Joshi, a Designer who turns curiosity into meaningful experiences. I bridge human emotion, technology, and strategy to craft experiences that don’t just look good they work beautifully. As a UX Designer and Researcher, my passion lies in uncovering the “why” behind user behavior and transforming insights into inclusive, data-driven design systems that create real business impact.